Sales and Marketing Manager, Northern Vine Labs
A self-proclaimed urban gardener and kitchen witch, McCarthy’s interest in plant medicines came to be when she lived in Switzerland in the early nineties. Shortly thereafter, she moved to Vancouver to study at U.B.C. where she garnered her Honours Degree in Theatre, Film and Creative Writing and studied plant medicines as a minor.
McCarthy is the Sales and Marketing Manager at Northern Vine Labs one of the 18 labs approved by Health Canada for testing cannabis. At Northern Vine, McCarthy is spearheading a #knowyourmedicine educational campaign, preparing the marketplace for the standardized testing of cannabis.
McCarthy has also been the sales and marketing consultant to Cannalife Botanicals for the past three years where her experience in product development, marketing, sales and distribution (The Body Shop, Lush Cosmetics, Arbonne, Rodan + Fields) helped grow the company from local recognition to national success.
An avid dog lover, McCarthy also consulted with Creating Brighter Days an all-natural CBD line for dogs
McCarthy is an award-winning filmmaker and her short film, “Red Eye” will be entering the International Film Festival circuit this May at the Cannes Court Metrage/ Short Film Corner.
McCarthy’s companies blyssful PRODUCTIONS and red trike media inc. specialize in content creation, digital strategies, and acting as social media community managers for various broadcast / network properties and brands.
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